Sales Planning and Forecasting Process Appraisal Questionnaire

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Sales Planning and Forecasting Process Appraisal Questionnaire
An Assessment of Sales Strategy Development Effectiveness

This questionnaire sample includes questions that can be addressed when evaluating an organization's sales planning and forecasting processes.

Questions include: Is there a documented sales planning/forecasting process supported by related policies? Is the company business plan used to drive the sales plan and forecast, and are these plans routinely compared for consistency? Are the sales planning/forecasting process activities defined in conjunction with a calendar of activities, events, meetings, and so on? Does the sales plan represent a commitment by sales and marketing?

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