Can we trust culture and conduct to guide decision-making in the financial services industry? There are days that we wonder. We are going with the optimists, though, and saying “Yes, for the vast majority of financial institutions” but only if the directors and senior managers of these institutions, their regulators, and we as customers remember the lessons learned from past conduct breakdowns and share the responsibility for continually reinforcing the values and behaviors that are important.

This whitepaper offers steps senior management and board members can take to establish and sustain a strong culture and ethical conduct within their institutions.