Social media networks increasingly serve as effective mass communication channels with respect to both current and potential customers, the media, and other company stakeholders. Engaging in social media networking provides employees with the opportunity to exhibit their sense of community and reflect their character and personality via a large-scale media channel. Postings on social media sites are accessible to viewers worldwide and can have a significant, long-reaching effect on the company’s reputation in a positive and/or negative way.

This policy establishes standards and procedures employees should follow when engaging in social media networking.