This tool outlines leading practices and questions that can be used by organizations to develop and manage shareholder communication.

Sample questions include: What is the competitive position and market outlook for each of the company’s business segments? Where does the company’s specific competitive advantage lie? What are the company’s true core competencies? What are the company’s weaknesses and how are they being addressed by management? What are management's goals and strategies for achieving them? How adaptable is management to changes in business markets?