Master data is generally considered to be the authoritative list of key shared information within an organization. As leaders across all industries struggle with COVID-19 responses and business continuity planning, one simple lesson is becoming apparent — good data is key! Master data should be harmonized across these different platforms and should also be maintained to ensure that it remains accurate over time.

This article provides some insight on cloud data management challenges and suggests questions companies should consider as they wrestle with the COVID-19 crisis.