Campari Group: Serving Up a Potent Mix of Data Analytics and Process Mining
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Harnessing Technology for Business Efficiency at Campari Group
Since 1995, Campari Group has acquired 29 brands valued at more than €3.1 billion. Its current portfolio of more than 50 brands includes well-known sips such as Aperol, Cinzano, Grand Marnier, SKYY vodka and Wild Turkey whiskey. Campari Group employs 4,000 people and maintains distribution and manufacturing capabilities in 20 markets worldwide. Its products are sold in more than 190 markets around the globe. Campari Senior Director of Internal Audit Antonio Zuchetti “summarizes in one word the response internal audit has received from the business for their data analytics work: “Wow.”
In this profile, Zuchetti summarizes how his team has addressed small and big risks to stay ahead of business.