This internal audit checklist focuses on key factors to help internal auditors market and sell their services better and increase internal audit value and productivity. The list includes tips for improving customer satisfaction, communicating value, and making the internal audit department essential to the success of the business.

Key factors for marketing and selling internal audit include: hiring good communicators, developing brochures, publicizing an annual audit plan, publishing annual reports, doing meaningful audits, making the report a marketing tool and a quality product, doing your homework before the audit begins, dollarizing findings, creating different images for internal and external auditors, etc.