In this work program sample, we provide general best-practice steps for the advertising and promotion audit process.

Sample steps include: develop an understanding of the promotion and ad process, related budget measurements, and interfaces; review product ad and promo policies and procedures; meet with the advertising management team to discuss the overall strategy, directives and scope of programs; discuss the recent accomplishments and future plans for products or organizational changes; review and discuss mission statements, roles and responsibilities, budgets, and staffing; and refine detailed audit objectives based on the session.