The oft-discussed topic of sustainability conjures up different images for different people in different sectors. As discussions of sustainability move beyond financial performance, they tend to spawn divergent views. Many frame the term as what constitutes responsible behavior in driving continued development and growth without deteriorating the environment, depleting natural resources, or creating conditions that destabilize the economy and social institutions.

In this issue of The Bulletin, Protiviti discusses sustainability — what it is, why it’s important, and the obstacles to achieving it. This issue also includes options organizations have for integrating sustainable development into the business.