Salesforce brings companies and customers together by delivering personalized experiences to its customers by using the integrated customer relationship management (CRM) platform — Salesforce Customer 360. The platform provides powerful products for improving marketing, sales, commerce, service, IT and more. Salesforce Chairman, CEO and Co-Founder Marc Benioff attributed their ongoing success as a company to a management process he developed called ‘‘V2MOM’’ — standing for vision, values, methods, obstacles and measures.

In this profile, Art Perez, SVP and audit executive, explains the V2MOM planning process and highlights why it is an important part of Salesforce’s secret sauce.