CJ Casciotta is the founder and president of Reculture, a studio specializing in messaging strategy and media production. A trusted voice on 21st century cultural shifts, he’s consulted and developed campaigns for presidential candidates, IPOs, startups and Fortune 500s alike. Joe Kornik, editor-in-chief of VISION by Protiviti, interviewed CJ, author of the forthcoming book The Forgotten Art of Being Ordinary: A Human Manifesto in the Age of the Metaverse, about the importance of keeping it real in the age of virtual worlds and the business advantages of doing so.

Click the download button to read the full interview transcript and watch the video here.