Reputation is a precious enterprise asset; what takes decades to build can be lost in a matter of days. Reputation risk management is inextricably linked to the risk management and crisis management disciplines, as well as to the organization’s alignment of strategy and culture and its commitment to quality and operational excellence.

This edition of Board Perspectives outlines the 10 keys to the board’s oversight of reputation risk management and classifies them in five critical areas: strategic alignment, cultural alignment, quality commitment, operational focus and organizational resiliency. While a one-size-fits-all approach does not exist, attention to how a company addresses these 10 keys will help shape its reputation over time.