When the coronavirus pandemic eventually subsides and the economy begins to recover, many businesses can expect significant challenges rebuilding relationships with customers whose mindsets, priorities, buying habits and spending powers have been significantly altered during this period of social isolation. Nothing is going back to the way it was. Given these risks, businesses should have a plan to enhance their customer experience coming out of the crisis.

This article describes a plan for improving customer-focused strategies and identifies six key actions companies can take to prepare for the anticipated changes in consumer behavior.