Protiviti’s latest survey of finance executives at retail and consumer goods (CPG) companies shows a clear focus on technology-enabled financial planning and analysis (FP&A). Retailers and CPG companies must reevaluate their pricing strategies and inventory management to maintain a competitive edge. Utilizing real-time data analytics and strategic insights will be key. Furthermore, tackling crucial challenges such as grasping customer needs, standardizing data and improving forecasting capabilities will become increasingly vital. 

In this report, we further explain the key priorities that should be top of mind for retail and CPG finance leaders over the next year.