Digital transformation is not only about embracing the latest software tools and apps; it also raises the bar in the war for talent. Organizations that want to thrive in the digital age need to think and act digitally — and that requires a different set of capabilities and strengths.

Think about it. Talented people aspire to be contributors in a contemporary, dynamic and digitally focused business with its best days ahead, rather than bound to a slow-moving dinosaur of a company that is not structured to be innovative and dynamic, even though it may have a strategy that asserts it will be. Innovative, market-changing organizations are built differently, not because they have a “digital strategy,” but because they think and behave digitally when setting and executing strategies.

As many organizations have discovered in recent years, strategic errors in the digital economy can be lethal. Hyperscalability of digital business models and lack of entry barriers enable new competitors to emerge and scale very quickly in redefining the customer experience, making it difficult for incumbents to see it coming at all, much less react in a timely manner to preserve customer loyalty. The stark reality is that a digital focus doesn’t always translate into a coherent strategy, as many organizations do not fully understand the potential opportunities and risks and are not demonstrating the necessary sense of urgency.

Check out these two KLplus CPE courses related to digital transformation:

• Assessing Digital Challenges and Risks (KLplus CPE Course): In this course, you’ll learn about the risks that can affect organizations online, how, without careful management, they can grow beyond control, and ways to manage and mitigate against them.
• Expanding Your Digital Mindset (KLplus CPE Course): In this course, you’ll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you’ll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets.