Understanding analytics across a variety of functions enables you to be more creative and pragmatic when applying analytics in your own function and enterprise.
In this course, you'll learn about the benefits of analytics, and effective applications of analytics and big data in marketing, sales, customer service, manufacturing and supply chain, and human resources functions.
This course was developed with experts in the subject matter provided by the International Institute for Analytics (iianalytics.com).
Please Note: This course is provided by a third party and requires an extra step to obtain the CPE certificate. Upon completion of the course, download your course transcript and go to certificaterequest.skillsoft.com to request the certificate.
Upon completion of this course, you will be able to:
Discover the subject areas that will be covered in this course
Recognize the value of applying analytics in common business functions
Distinguish between the four spheres of marketing
Recognize effective sales function analytics
Identify effective applications of data analytics in customer service activities
Identify effective applications of predictive and big data analytics in manufacturing and supply chain activities
Identify effective applications of analytics in human resource functions
Knowledge Check: Using Analytics Across Business Functions
Protiviti is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: nasbaregistry.org.